Jocelyn Zhao
Designer at Google Creative LabWORK︎︎︎
Fabric Museum
Brand Identity, Generative Design,Interactive Installation, Web Design, Publication
Fluid Dimensions
Thesis, Publication, Extensive Research,Generative Deisgn, VR Installation
BAOBAB Collection
Packaging Design, Brand Identity,Retail Environment
Alpina Dolomites
Brand Identity, Publication,Web Design, Experiential Installation
ODD Hair Care
Packaging Design, Brand IdentityEmail︎︎︎
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Résumé︎︎︎
© Jocelyn Ziying Zhao
2019 – 2025 All Rights Reserved
INTO THE LIGHT
Transmedia
Based on a hypothetical exhibition editorial I did
INTO THE LIGHT for six artists who explore different aspects of light. Bring it from a book to a spatial environment. My goal is to let visitors experience light with color in all of its spatial and sensory forms.
The spatial installation has multiple transparent layers with contents for each artist in changing colored lights at an art museum. While viewing and interacting with this atmospheric installation, visitors would experience light with color in multiple spaces, and explore information for each artist in an interesting way.
Artists: Carlos Cruz Diez, Iván Navarro, Bill Culbert, Olafur Eliasson, Anthony McCall, and James Turrell.
Related Project: INTO THE LIGHT interactive exhibition︎︎︎
The spatial installation has multiple transparent layers with contents for each artist in changing colored lights at an art museum. While viewing and interacting with this atmospheric installation, visitors would experience light with color in multiple spaces, and explore information for each artist in an interesting way.
Artists: Carlos Cruz Diez, Iván Navarro, Bill Culbert, Olafur Eliasson, Anthony McCall, and James Turrell.
Related Project: INTO THE LIGHT interactive exhibition︎︎︎
INTO THE LIGHT Editorial Deisgn
Top View
Learning Outcome
This project challenged me to consider how to show an established book project in a spatial way, connecting those artists but keep them seperated at the same time. By trying different ways of imagining the space and organizing the boards, I had fun while manipulating colors and lights which creates different effects on the overlaid texts and shadows.
Process
Modeling: Cinema 4D
Render: Arnold
Render: Arnold