Jocelyn Zhao

Designer, Creator, Inventor

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WORK︎︎︎

Google Flow

Launch Sizzle Film, Marketing Website 

︎︎︎ Infinite Soup

Flow’s Brand Identity & Brand Guideline

Google Flow TV

Product Design, Visual Design,
Content Design, Marketing Assets


Google AI Experiments

Creative use of Generative AI
(Generative Videos, AI Tools & Experiments)

Fabric Museum

Brand Identity, Generative Design,
Web Design, Publication


︎︎︎ TextLoom

Fabric Museum’s Interactive Installation

Fluid Dimensions

Thesis, Publication, Extensive Research,
Generative Deisgn, VR Installation


Baobab Collection

Packaging Design, Brand Identity,
Retail Environment


Alpina Dolomites

Brand Identity, Publication,
Web Design, Experiential Installation


ODD

Packaging Design, Brand Identity


© Jocelyn Ziying Zhao
2019 – 2025 All Rights Reserved

Jocelyn Zhao

Designer, Creator, Inventor


Fluid Dimensions 


Thesis, Publication, Extensive Research, Generative Deisgn, VR Installation

Personal Project, 2023
Dimensions 7.5” * 10”
PageCount 304
Fluid Dimensions delved into eight dimensions of cyberspace across eight chapters: Identity, Textual, Physical, Interactive, Social, Sensory, Temporal, and Reality. In the posthuman era, the lines between humans, machines, and nature blur, making our digital identities integral extensions of our essence. We have already become cyborgs.

This book employs three methods to visualize dimensions: Firstly, it employs 3D typography to demonstrate cyberspace's fluidity through both renderings and physical forms on the bookcase. It incorporates 3D printing embossment on the bookcase alongside blind debossing on the book cover, enriching the presentation with depth. Secondly, it uses the hypercube shape to abstractly represent multidimensionality, the interlocking form serves as chapter dividers. Thirdly, the book adopts generative design for data visualization, graphically depicting social networks based on real data. Each dot symbolizes an individual, illustrating the complex interconnections among people.

This project encompasses extensive research and a vast array of information. By employing these three methods and using various media types, offers audiences a fresh perspective on the interplay between humans and machines in both physical and virtual realms.


3D Printed Bookcase


Book Cover


Poster Series


Data Visualization
VR Immersive Installation


Generative Typography


Chapter Dividers


Interior Spreads