Jocelyn Zhao
Graphic DesignerWORK︎︎︎
Fabric Museum
Brand Identity, Generative Design,Interactive Installation, Web Design, Publication
Fluid Dimensions
Thesis, Publication, Extensive Research,Generative Deisgn, VR Installation
BAOBAB Collection
Packaging Design, Brand Identity,Retail Environment
Alpina Dolomites
Brand Identity, Publication,Web Design, Experiential Installation
ODD Hair Care
Packaging Design, Brand IdentityEmail︎︎︎
Instagram︎︎︎
LinkedIn︎︎︎
Résumé︎︎︎
© Jocelyn Ziying Zhao
2019 – 2024 All Rights Reserved
Through my work, I desire to evoke feelings and experiences, to leave a lasting imprint on the senses and emotions of those who encounter it. When I touch and smell a new book or observe the unexpected juxtaposition of materials in fashion, my senses come alive. It deepens my connection to scent, texture, and color, infusing vitality into design and inviting viewers to engage both visually and tactilely. This approach serves as a bridge that seamlessly connects the tangible with the digital realm.
Hi! I’m Jocelyn Zhao, a graphic designer based in New York, with an emphasis on branding, transmedia storytelling, computer generative design, and spatial experience design.
Email︎︎︎
Instagram︎︎︎
LinkedIn︎︎︎
Résumé︎︎︎
EDUCATION
ArtCenter College of Design
Sep 2019 – Dec 2023
Bachelor of Fine Arts in Graphic Design
Graduated with Distinction (GPA 3.8 and above)
EXPERIENCE
Fiver, Designer
Google Creative Lab (via Magnit)
New York, NY
Design Intern, Digital
2x4
New York, NY
Teaching Assistant
ArtCenter College of Design
Pasadena, CA
Type 5: Transmedia – Brad Bartlett
Package Design 1 – Dan Hoy
Design Intern
Hello Design
Culver City, CA
AWARDS
Young Ones 2024 Portfolio Winner︎︎︎
Fabric Museum (Brand Identity, Generative Design, Interactive Installation)
Communication Arts 2024 Design Award Best-In-Show
Communication Arts 2024 Interactive Award of Excellence︎︎︎
Type Directors Club 70, Certificate of Typographic Excellence: Fabric Museum︎︎︎
Type Directors Club 70, Certificate of Typographic Excellence: TextLoom︎︎︎
Young Ones TDC 2024, First Place Cash Prize
Young Ones ADC 2024, Merit︎︎︎
Core77 Design Awards 2024, Branding & Identity Winner︎︎︎
DNA Paris Design Awards 2024, Winner in Interactive Design & Typography: Fabric Museum︎︎︎
DNA Paris Design Awards 2024, Winner in Experimental Design: TextLoom︎︎︎
Graphis New Talent 2024, Gold: F Generator︎︎︎
Graphis New Talent 2024, Gold: TextLoom︎︎︎
Graphis New Talent 2024, Silver︎︎︎
Fluid Dimensions (Publication, Poster Series)
Type Directors Club 70, Certificate of Typographic Excellence︎︎︎
Graphis Design Awards 2025, Gold︎︎︎
Communication Arts 2024 Design Award of Excellence
DNA Paris Design Awards 2024, Grand Prix Winner / Winner in Editorial︎︎︎
Young Ones ADC 2024, Bronze Cube︎︎︎
Graphis New Talent 2024, Honorable Mention︎︎︎
Baobab Collection Rebrand (Packaging Design)
Graphis New Talent 2024, Gold︎︎︎
DNA Paris Design Awards 2024, Honorable Mention︎︎︎
Pentawards 2023, Silver︎︎︎
Communication Arts 2023 Design Award of Excellence︎︎︎
Core77 Design Awards 2023, Packaging Notable︎︎︎
Young Ones ADC 2023, Merit︎︎︎
ODD Hair Care (Packaging Design)
Graphis New Talent 2023, Gold︎︎︎
Core77 Design Awards 2022, Packaging Winner︎︎︎
GDUSA Package Design Awards 2022 Winner︎︎︎
Nintendo Game Boy Juice (Packaging Design)
The Dieline Awards 2021, Third Place︎︎︎
Lego Beauty (Packaging Design)
GDUSA Package Design Awards 2021 Winner︎︎︎
FEATURES
Graphis Blog︎︎︎
A Fragrant Journey from Savannah to Shelf
CanvasRebel︎︎︎
Stories & Insights Interview
Shoutout LA︎︎︎
Local Stories Interview
VoyageLA Magazine︎︎︎
Local Stories Interview
ArtCenter Dot Magazine︎︎︎
The Immersive Frontier
The Dieline︎︎︎
Student Week: Lego Beauty
PUBLIC SPEAKING
NewOne Talks 青社论 Guest Speaker
SEGD Academic Summit 2024 Speaker
ArtCenter Cross-Disciplinary Mentor Speaker
EXHIBITIONS
TDC 70 Global Exhibition
New York, NY
Lithographix Gallery
Hawthorne, CA
H_M_C_T Gallery
Pasadena, CA
ArtCenter Hillside/South Campus Gallery
Pasadena, CA
EXPERTISE
Strong working knowledge of:
InDesign, Illustrator, Processing, XD, After Effects, Photoshop, Cinema 4D, MadMapper, Figma, Premiere Pro, Keynote, Pages, Acrobat, Glyphs, Media Encoder
Familiar with:
JavaScript, p5.js, Octane, HTML/CSS
InDesign, Illustrator, Processing, XD, After Effects, Photoshop, Cinema 4D, MadMapper, Figma, Premiere Pro, Keynote, Pages, Acrobat, Glyphs, Media Encoder
Familiar with:
JavaScript, p5.js, Octane, HTML/CSS
Skills
Art direction, brand identity, packaging design, generative design, creative coding, spatial experience design, book design, research, 3D modeling and rendering, presentation deck building, UI/UX, font design
Craft
Laser cutting, Kongsberg cutting, 3D printing, book binding, letterpress, illustration, DSLR photography
Languages
English (fluent), and Mandarin (native)
Art direction, brand identity, packaging design, generative design, creative coding, spatial experience design, book design, research, 3D modeling and rendering, presentation deck building, UI/UX, font design
Craft
Laser cutting, Kongsberg cutting, 3D printing, book binding, letterpress, illustration, DSLR photography
Languages
English (fluent), and Mandarin (native)