Jocelyn Zhao

Graphic Designer


Fabric Museum

Brand Identity, Generative Design,
Interactive Installation, Web Design, Publication

Fluid Dimensions

Thesis, Publication, Extensive Research,
Generative Deisgn, VR Installation

BAOBAB Collection Rebrand

Packaging Design, Brand Identity, 
Retail Environment

Alpina Dolomites Rebrand

Brand Identity, Publication,
Web Design, Experiential Installation

ODD Hair Care

Packaging Design, Brand Identity

Through my work, I desire to evoke feelings and experiences, to leave a lasting imprint on the senses and emotions of those who encounter it. When I touch and smell a new book or observe the unexpected juxtaposition of materials in fashion, my senses come alive. It deepens my connection to scent, texture, and color, infusing vitality into design and inviting viewers to engage both visually and tactilely. This approach serves as a bridge that seamlessly connects the tangible with the digital realm.

Hi! I’m Jocelyn Zhao, a graphic designer based in Los Angeles, with an emphasis on branding, packaging, transmedia storytelling, computer generative design, and spatial experience design.



ArtCenter College of Design
Sep 2019 – Dec 2023
Bachelor of Fine Arts in Graphic Design
Graduated with Distinction (GPA 3.8 and above)


Teaching Assistant
ArtCenter College of Design
Sep 2021 – Dec 2023
Pasadena, California
Type 5: Transmedia – Brad Bartlett
Package Design 1 – Dan Hoy

Assisted instructors during individual and group critiques, sent weekly assignment emails with lecture notes, and additional research resources. Helped students with concept ideation, typography, packaging renderings, interactive spatial experiences, and combining generative design methodologies with print media.

Design Intern
Hello Design
May 2022 – Aug 2022
Culver City, California
Assisted a team of creative directors and senior designers to create UI, launch, promotional, merchandise design, and typography layouts for Meta, Hollywood Bowl, and Hello Design.


Fabric Museum: F Generator (Generative Design)
Communication Arts 2024 Interactive Award of Excellence︎︎︎

Baobab Collection Rebrand (Packaging Design)
Pentawards 2023 Silver Award︎︎︎
Communication Arts 2023 Design Award of Excellence︎︎︎
Core77 Design Awards 2023 Packaging Notable︎︎︎
Young Ones ADC 2023 Merit︎︎︎

ODD Hair Care (Packaging Design)
Graphis New Talent Annual 2023, Gold︎︎︎
Core77 Design Awards 2022 Packaging Winner︎︎︎
GDUSA American Package Design Awards 2022 Winner/Publication Feature︎︎︎

An Access to the ParalLel Universe (Publication)
Young Ones TDC 2023 Shortlist
Young Ones ADC 2023 Shortlist

Nintendo Game Boy Juice (Packaging Design)
The Dieline Awards 2021 Third Place︎︎︎

Lego Beauty (Packaging Design)
GDUSA American Package Design Awards 2021 Winner/Publication Feature︎︎︎
Dieline Featured Student Work︎︎︎


Jan 2024
VoyageLA Interview/Editorial Feature
Meet Jocelyn Zhao

Apr 2023
Siras Grenier Memorial Endowed Scholarship

Feb 2023
H_M_C_T Gallery
Transcend (Font Design) was exhibited at the Hoffmitz Milken Center for Typography

Sep 2019 – Dec 2023
Entrance Scholarship

2019 – 2024
ArtCenter Student Gallery
Fluid Dimensions (Thesis, Poster Series)
Lotus Biscoff Redesign (Packaging Design)
BAOBAB Collection Rebrand (Packaging Design)
Switched at Birth (Title Sequence)
ODD Hair Care (Packaging Design)
Lego Beauty (Packaging Design)
Being John Malkovich (Poster)

2020 – 2023
ArtCenter Provost’s List

Mar 2022
Donor 100 Scholarship

Sep 2019
Merit-Based Departmental Scholarship


Strong working knowledge of:
InDesign, Illustrator, Processing, XD, After Effects, Photoshop, Cinema 4D, MadMapper, Premiere Pro, Keynote, Pages, Acrobat, Glyphs, Media Encoder

Familiar with:
JavaScript, p5.js, Octane, Figma, Unity, HTML/CSS
Art direction, brand identity, packaging design, generative design, creative coding, spatial experience design, book design, research, 3D modeling and rendering, presentation deck building, UI/UX, font design

Laser cutting, Kongsberg cutting, 3D printing, book binding, letterpress, illustration, DSLR photography

English (fluent), and Mandarin (native)