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Through my work, I desire to evoke feelings and experiences, to leave a lasting imprint on the senses and emotions of those who encounter it. When I touch and smell a new book or observe the unexpected juxtaposition of materials in fashion, my senses come alive. It deepens my connection to scent, texture, and color, infusing vitality into design and inviting viewers to engage both visually and tactilely. This approach serves as a bridge that seamlessly connects the tangible with the digital realm.

Hi! I’m Jocelyn Zhao, a graphic designer based in New York, with an emphasis on branding, transmedia storytelling, computer generative design, and spatial experience design.

Email︎︎︎
Instagram︎︎︎
LinkedIn︎︎︎
Résumé︎︎︎

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EDUCATION

ArtCenter College of Design
2019 – 2023
Bachelor of Fine Arts in Graphic Design
Graduated with Distinction (GPA 3.8 and above)

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EXPERIENCE

Fiver, Designer
Google Creative Lab (via Magnit)
New York, NY

Design Intern, Digital
2x4
New York, NY

Teaching Assistant
ArtCenter College of Design
Pasadena, CA
Type 5: Transmedia – Brad Bartlett
Package Design 1 – Dan Hoy

Design Intern
Hello Design
Culver City, CA

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AWARDS

Young Ones 2024 Portfolio Winner

Fabric Museum
Tokyo TDC Annual Awards 2025, Shortlist
Communication Arts 2025 Typography, Award of Excellence
Communication Arts 2025 Interactive, Award of Excellence
Communication Arts 2024 Design Award, Best-In-Show
Communication Arts 2024 Interactive, Award of Excellence
Type Directors Club 70, Certificate of Typographic Excellence: Fabric Museum
Type Directors Club 70, Certificate of Typographic Excellence: TextLoom
Young Ones TDC 2024, First Place Cash Prize
Young Ones ADC 2024, Merit
Core77 Design Awards 2024, Branding & Identity Winner
C2A Creative Communication Awards 2024, Best of Best in Brand identity
C2A Creative Communication Awards 2024, Best of Best in Innovative technologies
SEGD Global Design Awards 2024, Merit Winner
DNA Paris Design Awards 2024, Winner in Interactive Design & Typography
DNA Paris Design Awards 2024, Winner in Experimental Design: TextLoom
Graphis New Talent 2024, Gold: F Generator
Graphis New Talent 2024, Gold: TextLoom
Graphis New Talent 2024, Silver
Design 360° Annual Awards 2024, Shortlist
Muse Creative Awards 2024, Gold*5

Fluid Dimensions
Graphis Design Awards 2025, Gold
Communication Arts 2025 Typography, Award of Excellence
Communication Arts 2024 Design, Award of Excellence
Type Directors Club 70, Certificate of Typographic Excellence
DNA Paris Design Awards 2024, Grand Prix Winner / Winner in Editorial
C2A Creative Communication Awards 2024, Winner in Limited Edition Books
Young Ones ADC 2024, Bronze Cube
Graphis New Talent 2024, Honorable Mention
Design 360° Annual Awards 2024, Shortlist
Muse Creative Awards 2024, Gold*3

Baobab Collection
Graphis New Talent 2024, Gold
DNA Paris Design Awards 2024, Honorable Mention
Muse Creative Awards 2024, Silver
Pentawards 2023, Silver
Communication Arts 2023 Design, Award of Excellence
Core77 Design Awards 2023, Packaging Notable
Young Ones ADC 2023, Merit

ODD Hair Care
Graphis New Talent 2023, Gold
Core77 Design Awards 2022, Packaging Winner
GDUSA Package Design Awards 2022, Winner

Nintendo Game Boy Juice
The Dieline Awards 2021, Third Place 

Lego Beauty
GDUSA Package Design Awards 2021, Winner

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FEATURES

Inspiration Grid
Fabric Museum
Abdz.do
Where Art and Branding Intertwine: Fabric Museum's Innovative Identity
Graphis Blog
A Fragrant Journey from Savannah to Shelf
CanvasRebel
Stories & Insights Interview
Bold Journey
Stories & Insights Interview
Shoutout LA
Finding & Living with Purpose
VoyageLA
Local Stories Interview
ArtCenter Dot Magazine
The Immersive Frontier

The Dieline
Student Week: Lego Beauty
 

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PUBLIC SPEAKING

NewOne Talks 青社论 Guest Speaker
SEGD Academic Summit 2024 Speaker
ArtCenter Cross-Disciplinary Mentor Speaker

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EXHIBITIONS

Award360 2024 Shortlist Exhibition
Hangzhou, CN

TDC 70 Global Exhibition
New York, NY

Lithographix Gallery
Hawthorne, CA

H_M_C_T Gallery
Pasadena, CA

ArtCenter Hillside/South Campus Gallery
Pasadena, CA

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EXPERTISE

Strong working knowledge of:
Figma, InDesign, Illustrator, Processing, After Effects, Photoshop, Cinema 4D, MadMapper, Premiere Pro, Keynote, Pages, Acrobat, Glyphs, Media Encoder

Familiar with:
JavaScript, p5.js, Octane, HTML/CSS

Skills
Art direction, brand identity, packaging design, generative design, creative coding, spatial experience design, book design, research, 3D modeling and rendering, presentation deck building, UI/UX, font design

Craft
Laser cutting, Kongsberg cutting, 3D printing, book binding, letterpress, illustration, DSLR photography

Languages
English (fluent), and Mandarin (native)