Jocelyn Zhao

Graphic Designer


Fabric Museum

Brand Identity, Generative Design,
Interactive Installation, Web Design, Publication

Fluid Dimensions

Thesis, Publication, Extensive Research,
Generative Deisgn, VR Installation

BAOBAB Collection

Packaging Design, Brand Identity,
Retail Environment

Alpina Dolomites

Brand Identity, Publication,
Web Design, Experiential Installation

ODD Hair Care

Packaging Design, Brand Identity


© Jocelyn Ziying Zhao
2019 – 2024 All Rights Reserved

Through my work, I desire to evoke feelings and experiences, to leave a lasting imprint on the senses and emotions of those who encounter it. When I touch and smell a new book or observe the unexpected juxtaposition of materials in fashion, my senses come alive. It deepens my connection to scent, texture, and color, infusing vitality into design and inviting viewers to engage both visually and tactilely. This approach serves as a bridge that seamlessly connects the tangible with the digital realm.

Hi! I’m Jocelyn Zhao, a graphic designer based in New York, with an emphasis on branding, transmedia storytelling, computer generative design, and spatial experience design.



ArtCenter College of Design
Sep 2019 – Dec 2023
Bachelor of Fine Arts in Graphic Design
Graduated with Distinction (GPA 3.8 and above)


Fiver, Designer
Google Creative Lab (via Magnit)
New York, NY

Design Intern, Digital

New York, NY

Teaching Assistant
ArtCenter College of Design
Pasadena, CA
Type 5: Transmedia – Brad Bartlett
Package Design 1 – Dan Hoy

Design Intern
Hello Design
Culver City, CA


Young Ones 2024 Portfolio Winner︎︎︎

Fabric Museum (Brand Identity, Generative Design, Interactive Installation)
Communication Arts 2024 Design Award Best-In-Show
Communication Arts 2024 Interactive Award of Excellence︎︎︎
Type Directors Club 70, Certificate of Typographic Excellence: Fabric Museum︎︎︎
Type Directors Club 70, Certificate of Typographic Excellence: TextLoom︎︎︎
Young Ones TDC 2024, First Place Cash Prize
Young Ones ADC 2024, Merit︎︎︎
Core77 Design Awards 2024, Branding & Identity Winner︎︎︎
DNA Paris Design Awards 2024, Winner in Interactive Design & Typography: Fabric Museum︎︎︎
DNA Paris Design Awards 2024, Winner in Experimental Design: TextLoom︎︎︎
Graphis New Talent 2024, Gold: F Generator︎︎︎
Graphis New Talent 2024, Gold: TextLoom︎︎︎
Graphis New Talent 2024, Silver︎︎︎

Fluid Dimensions (Publication, Poster Series)
Type Directors Club 70, Certificate of Typographic Excellence︎︎︎
Communication Arts 2024 Design Award of Excellence
DNA Paris Design Awards 2024, Grand Prix Winner / Winner in Editorial︎︎︎
Young Ones ADC 2024, Bronze Cube︎︎︎
Graphis New Talent 2024, Honorable Mention︎︎︎

Baobab Collection Rebrand (Packaging Design)
Graphis New Talent 2024, Gold︎︎︎
DNA Paris Design Awards 2024, Honorable Mention︎︎︎
Pentawards 2023, Silver︎︎︎
Communication Arts 2023 Design Award of Excellence︎︎︎
Core77 Design Awards 2023, Packaging Notable︎︎︎
Young Ones ADC 2023, Merit︎︎︎

ODD Hair Care (Packaging Design)
Graphis New Talent 2023, Gold︎︎︎
Core77 Design Awards 2022, Packaging Winner︎︎︎
GDUSA Package Design Awards 2022 Winner︎︎︎

Nintendo Game Boy Juice (Packaging Design)
The Dieline Awards 2021, Third Place︎︎︎

Lego Beauty (Packaging Design)
GDUSA Package Design Awards 2021 Winner︎︎︎


Graphis Blog︎︎︎
A Fragrant Journey from Savannah to Shelf
Stories & Insights Interview
Shoutout LA︎︎︎
Local Stories Interview
VoyageLA Magazine︎︎︎
Local Stories Interview
ArtCenter Dot Magazine︎︎︎
The Immersive Frontier

The Dieline︎︎︎
Student Week: Lego Beauty


NewOne Talks 青社论 Guest Speaker
SEGD Academic Summit 2024 Speaker
ArtCenter Cross-Disciplinary Mentor Speaker


TDC 70 Global Exhibition
New York, NY

Lithographix Gallery
Hawthorne, CA

H_M_C_T Gallery
Pasadena, CA

ArtCenter Hillside/South Campus Gallery
Pasadena, CA


Strong working knowledge of:
InDesign, Illustrator, Processing, XD, After Effects, Photoshop, Cinema 4D, MadMapper, Figma, Premiere Pro, Keynote, Pages, Acrobat, Glyphs, Media Encoder

Familiar with:
JavaScript, p5.js, Octane, HTML/CSS
Art direction, brand identity, packaging design, generative design, creative coding, spatial experience design, book design, research, 3D modeling and rendering, presentation deck building, UI/UX, font design

Laser cutting, Kongsberg cutting, 3D printing, book binding, letterpress, illustration, DSLR photography

English (fluent), and Mandarin (native)