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Through my work, I desire to evoke feelings and experiences, to leave a lasting imprint on the senses and emotions of those who encounter it. When I touch and smell a new book or observe the unexpected juxtaposition of materials in fashion, my senses come alive. It deepens my connection to scent, texture, and color, infusing vitality into design and inviting viewers to engage both visually and tactilely. This approach serves as a bridge that seamlessly connects the tangible with the digital realm.

Hi! I’m Jocelyn Zhao, a graphic designer based in New York, with an emphasis on branding, transmedia storytelling, computer generative design, and spatial experience design.

Email︎︎︎
Instagram︎︎︎
LinkedIn︎︎︎
Résumé︎︎︎

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EDUCATION

ArtCenter College of Design
2019 – 2023
Bachelor of Fine Arts in Graphic Design
Graduated with Distinction (GPA 3.8 and above)

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EXPERIENCE

Fiver, Designer
Google Creative Lab (via Magnit)
New York, NY

Design Intern, Digital
2x4
New York, NY

Teaching Assistant
ArtCenter College of Design
Pasadena, CA
Type 5: Transmedia – Brad Bartlett
Package Design 1 – Dan Hoy

Design Intern
Hello Design
Culver City, CA

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AWARDS

Communication Arts 2025 Typography
Award of Excellence
Fabric Museum
Award of Excellence
Fluid Dimensions

Communication Arts 2025 Design
Best-In-Show
Fabric Museum
Award of Excellence
Fluid Dimensions

Communication Arts 2025 Interactive
Award of Excellence
Fabric Museum: Textloom

Tokyo TDC Annual Awards 2025
Winner
Fabric Museum

Graphis Design Awards 2025
Gold Award
Fluid Dimensions

Communication Arts 2024 Interactive
Award of Excellence
Fabric Museum: F Generator

Young Ones 2024 Annual Awards
Portfolio Winner
Jocelyn Ziying Zhao

Type Directors Club 70
Certificate of Typographic Excellence
Fabric Museum
Certificate of Typographic Excellence
Fabric Museum: Textloom
Certificate of Typographic Excellence
Fluid Dimensions

Young Ones TDC 2024
First Place Cash Prize
Fabric Museum

Young Ones ADC 2024
Bronze Cube
Fluid Dimensions
Merit Prize
Fabric Museum

Core77 Design Awards 2024
Branding & Identity Winner
Fabric Museum

DNA Paris Design Awards 2024
Grand Prix Winner & Winner in Editorial
Fluid Dimensions
Winner in Interactive Design & Typography
Fabric Museum
Winner in Product Design/Experimental Design
Fabric Museum: Textloom
Honorable Mention
Baobab Collection

C2A Creative Communication Awards 2024
Best of Best in Brand identity
Fabric Museum
Best of Best in Innovative technologies
Fabric Museum: Textloom
Winner in Limited Edition Books
Fluid Dimensions

SEGD Global Design Awards 2024
Merit Award
Fabric Museum: Textloom

Graphis New Talent 2024
Gold Award
Fabric Museum: F Generator
Gold Award
Fabric Museum: Textloom
Gold Award
Baobab Collection
Silver Award
Fabric Museum
Honorable Mention
Fluid Dimensions

Muse Creative Awards 2024
Gold Award*8
Silver Award

Design 360° Annual Awards 2024
Shortlist
Fabric Museum
Fluid Dimensions

Pentawards 2023
Silver Award
Baobab Collection

Communication Arts 2023 Design
Award of Excellence
Baobab Collection

Graphis New Talent 2023
Gold Award
ODD Hair Care

Young Ones ADC 2023
Merit Award
Baobab Collection

Core77 Design Awards 2023
Packaging Notable
Baobab Collection

Core77 Design Awards 2022
Packaging Winner
ODD Hair Care

GDUSA Package Design Awards 2022
Winner
ODD Hair Care

The Dieline Awards 2021
Third Place
Nintendo Game Boy Juice

GDUSA Package Design Awards 2021
Winner
Lego Beauty

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FEATURES

Inspiration Grid
Fabric Museum

Abdz.do
Where Art and Branding Intertwine: Fabric Museum's Innovative Identity

Graphis Blog
A Fragrant Journey from Savannah to Shelf

CanvasRebel
Stories & Insights Interview

Bold Journey
Stories & Insights Interview

Shoutout LA
Finding & Living with Purpose

VoyageLA
Local Stories Interview

ArtCenter Dot Magazine
The Immersive Frontier

The Dieline
Student Week: Lego Beauty

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PUBLIC SPEAKING

NewOne Talks 青社论

SEGD Academic Summit 2024

ArtCenter Cross-Disciplinary Mentor

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EXHIBITIONS

Award360 2024 Shortlist Exhibition
Hangzhou, CN

TDC 70 Global Exhibition
New York, NY

Lithographix Gallery
Hawthorne, CA

H_M_C_T Gallery
Pasadena, CA

ArtCenter Hillside/South Campus Gallery
Pasadena, CA

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EXPERTISE

Strong working knowledge of:
Figma, InDesign, Illustrator, Processing, After Effects, Photoshop, Cinema 4D, MadMapper, Premiere Pro, Keynote, Pages, Acrobat, Glyphs, Media Encoder

Familiar with:
JavaScript, p5.js, Octane, HTML/CSS

Skills
Art direction, brand identity, packaging design, generative design, creative coding, spatial experience design, book design, research, 3D modeling and rendering, presentation deck building, UI/UX, font design

Craft
Laser cutting, Kongsberg cutting, 3D printing, book binding, letterpress, illustration, DSLR photography

Languages
English (fluent), and Mandarin (native)