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Through my work, I desire to evoke feelings and experiences, to leave a lasting imprint on the senses and emotions of those who encounter it. When I touch and smell a new book or observe the unexpected juxtaposition of materials in fashion, my senses come alive. It deepens my connection to scent, texture, and color, infusing vitality into design and inviting viewers to engage both visually and tactilely. This approach serves as a bridge that seamlessly connects the tangible with the digital realm.

Hi! I’m Jocelyn Zhao, a graphic designer based in New York, with an emphasis on branding, transmedia storytelling, computer generative design, and spatial experience design.

Email︎︎︎
Instagram︎︎︎
LinkedIn︎︎︎
Résumé︎︎︎

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EDUCATION

ArtCenter College of Design
Sep 2019 – Dec 2023
Bachelor of Fine Arts in Graphic Design
Graduated with Distinction (GPA 3.8 and above)

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EXPERIENCE

Design Intern, Digital
2x4
New York, NY

Teaching Assistant
ArtCenter College of Design
Pasadena, CA
Type 5: Transmedia – Brad Bartlett
Package Design 1 – Dan Hoy

Design Intern
Hello Design
Culver City, CA

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AWARDS

Young Ones 2024 Portfolio Winner︎︎︎

Fabric Museum (Brand Identity, Generative Design, Interactive Installation)
Communication Arts 2024 Design Award Best-In-Show
Communication Arts 2024 Interactive Award of Excellence︎︎︎
Type Directors Club 70, Certificate of Typographic Excellence: Fabric Museum︎︎︎
Type Directors Club 70, Certificate of Typographic Excellence: TextLoom︎︎︎
Young Ones TDC 2024, First Place $1000 Cash Prize
Young Ones ADC 2024, Merit︎︎︎
Core77 Design Awards 2024, Branding & Identity Winner︎︎︎
Graphis New Talent 2024, Gold: F Generator︎︎︎
Graphis New Talent 2024, Gold: TextLoom︎︎︎
Graphis New Talent 2024, Silver︎︎︎

Fluid Dimensions (Publication, Poster Series)
Type Directors Club 70, Certificate of Typographic Excellence︎︎︎
Communication Arts 2024 Design Award of Excellence
Young Ones ADC 2024, Bronze Cube︎︎︎
Graphis New Talent 2024, Honorable Mention︎︎︎

Baobab Collection Rebrand (Packaging Design)
Graphis New Talent 2024, Gold︎︎︎
Pentawards 2023, Silver︎︎︎
Communication Arts 2023 Design Award of Excellence︎︎︎
Core77 Design Awards 2023, Packaging Notable︎︎︎
Young Ones ADC 2023, Merit︎︎︎

ODD Hair Care (Packaging Design)
Graphis New Talent 2023, Gold︎︎︎
Core77 Design Awards 2022, Packaging Winner︎︎︎
GDUSA Package Design Awards 2022 Winner︎︎︎

Nintendo Game Boy Juice (Packaging Design)
The Dieline Awards 2021, Third Place︎︎︎

Lego Beauty (Packaging Design)
GDUSA Package Design Awards 2021 Winner︎︎︎
Dieline Featured Student Work︎︎︎

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FEATURES

Graphis Blog
A Fragrant Journey from Savannah to Shelf

CanvasRebel Interview

Shoutout LA Interview

VoyageLA Interview

ArtCenter Dot Magazine
The Immersive Frontier 

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PUBLIC SPEAKING

SEGD Academic Summit 2024 Speaker
Virtual Event

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EXHIBITIONS

TDC 70 Global Exhibition
New York, NY

Lithographix Gallery
Hawthorne, CA

H_M_C_T Gallery
Pasadena, CA

ArtCenter Hillside/South Campus Gallery
Pasadena, CA

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EXPERTISE

Strong working knowledge of:
InDesign, Illustrator, Processing, XD, After Effects, Photoshop, Cinema 4D, MadMapper, Figma, Premiere Pro, Keynote, Pages, Acrobat, Glyphs, Media Encoder

Familiar with:
JavaScript, p5.js, Octane, HTML/CSS

Skills
Art direction, brand identity, packaging design, generative design, creative coding, spatial experience design, book design, research, 3D modeling and rendering, presentation deck building, UI/UX, font design

Craft
Laser cutting, Kongsberg cutting, 3D printing, book binding, letterpress, illustration, DSLR photography

Languages
English (fluent), and Mandarin (native)