Hi! I’m Jocelyn (Ziying) Zhao.

Designer at Google Creative Lab NYC, emphasizing product innovation, brand identity, art & creative direction, visual & user experience design, typography, and trans-media storytelling.

Outside of design, I’m also working with generative AI everyday to create useful tools and fun experiments.

EXPERIENCE︎︎︎

Designer
Google Creative Lab
New York, NY

Design Intern, Digital
2x4
New York, NY

Teaching Assistant
ArtCenter College of Design
Pasadena, CA

Design Intern
Hello Design
Culver City, CA


EDUCATION︎︎︎

2019 – 2023
ArtCenter College of Design
BFA in Graphic Design
Graduated with Distinction

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AWARDS︎︎︎

︎︎︎Cannes Lions 2026
Grand Prix, Digital Craft – AI Craft Google Project Genie
Bronze, Digital Craft – UX Design Google Project Genie

︎︎︎D&AD Awards 2026
Wood Pencil, Digital Experience Design Google Project Genie

︎︎︎Webby Awards 2026
Winner in AI, Creative Tools Google Flow
People’s Voice Winner in Best AI User Experience Google Flow
Nominee in AI, Visual Design Google Flow TV

︎︎︎Communication Arts 2025
Typography Annual Winner Fabric Museum
Typography Annual Winner Fluid Dimensions
Interactive Annual Winner Fabric Museum: Textloom

︎︎︎Tokyo TDC 2025
Winner Fabric Museum

︎︎︎Graphis Design Awards 2025
Gold Fluid Dimensions

︎︎︎Communication Arts 2024
Design Annual Best-In-Show Fabric Museum
Design Annual Winner Fluid Dimensions
Interactive Annual Winner Fabric Museum: F Generator

︎︎︎Young Ones 2024
Portfolio Winner Jocelyn Ziying Zhao
TDC First Place Cash Prize Fabric Museum
TDC Winner in Branding/Identity Fabric Museum
TDC Winner in Experimental Design Fabric Museum: Textloom
TDC Winner in Book/Editorial Fluid Dimensions
ADC Bronze Cube Fluid Dimensions
ADC Merit Prize Fabric Museum

︎︎︎Core77 Design Awards 2024
Branding & Identity Winner Fabric Museum

︎︎︎DNA Paris Design Awards 2024
Grand Prix Winner & Winner in Editorial Fluid Dimensions
Winner in Interactive Design & Typography Fabric Museum
Winner in Product & Experimental Design Fabric Museum: Textloom
Honorable Mention Baobab Collection

︎︎︎C2A 2024
Best of Best in Brand Identity Fabric Museum
Best of Best in Innovative Technologies Fabric Museum: Textloom
Winner in Limited Edition Books Fluid Dimensions

︎︎︎SEGD Global Design Awards 2024
Merit Fabric Museum: Textloom

︎︎︎Graphis New Talent 2024
Gold Fabric Museum: F Generator
Gold Fabric Museum: Textloom
Gold Baobab Collection
Silver Fabric Museum
Honorable Mention Fluid Dimensions

︎︎︎Muse Creative Awards 2024
Gold*8 Fabric Museum, Fluid Dimensions
Silver Baobab Collection

︎︎︎Design 360° Annual Awards 2024
Shortlist*2 Fabric Museum, Fluid Dimensions

︎︎︎Pentawards 2023
Silver Baobab Collection

︎︎︎Communication Arts 2023
Design Annual Winner Baobab Collection

︎︎︎Graphis New Talent 2023
Gold ODD Hair Care

︎︎︎Young Ones 2023
ADC Merit Award Baobab Collection

︎︎︎Core77 Design Awards 2023
Packaging Notable Baobab Collection

︎︎︎Core77 Design Awards 2022
Packaging Winner ODD Hair Care

︎︎︎GDUSA Package Design Awards 2022
Winner ODD Hair Care

︎︎︎The Dieline Awards 2021
Third Place Nintendo Game Boy Juice

︎︎︎GDUSA Package Design Awards 2021
Winner Lego Beauty

FEATURES︎︎︎

ArtCenter View Book 2025 – 2026
SEGD
Inspiration Grid
Abdz.do
ourculture
Graphis Blog
CanvasRebel
Bold Journey
Shoutout LA
VoyageLA
ArtCenter Dot Magazine
The Dieline

PUBLIC SPEAKING︎︎︎

NewOne Talks 青社论
SEGD Academic Summit 2024
ArtCenter Cross-Disciplinary Mentor



EXHIBITIONS︎︎︎

Award360 2024 Shortlist Exhibition
Hangzhou, CN
TDC 70 Global Exhibition
New York, NY
Lithographix Gallery
Hawthorne, CA
H_M_C_T Gallery
Pasadena, CA
ArtCenter Hillside/South Campus Gallery
Pasadena, CA