Jocelyn Zhao

Designer at Google Creative Lab

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Fabric Museum

Brand Identity, Generative Design,
Interactive Installation, Web Design, Publication

Fluid Dimensions

Thesis, Publication, Extensive Research,
Generative Deisgn, VR Installation


BAOBAB Collection

Packaging Design, Brand Identity,
Retail Environment


Alpina Dolomites

Brand Identity, Publication,
Web Design, Experiential Installation


ODD Hair Care

Packaging Design, Brand Identity



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© Jocelyn Ziying Zhao
2019 – 2025 All Rights Reserved

Nintendo Game Boy Juice

Package Design  
If you are a gamer, then I’m sure you’ve heard about the Nintendo GAME BOY, which is the most famous and recognizable handheld game console in the world.

This hypothetical product line of the natural fruit juice box series from Nintendo uses the similar look of the Game Boy, and there are three different flavors based on three classical video games: Super Mario, Pokemon, and Tetris. Each of them will have a unique color palette and illustration at back.






Process